National Angling Strategy 2019-24

Remember when we asked you – our members to take part in a National Angling Survey back in 2018 ?

Well now a new National Angling Strategy has been devised which uses the data from this survey and has been put together by Adam Brown – who works for in Manchester (who also happens to be a Salford Friendly member)- and a National Angling Strategy developed and adopted by the partners listed below.

The strategy will be implemented by a new partnership body – the National Angling Strategy Partnership Board, coordinated by the Angling Trust with representatives from the Environment AgencyCanal and River TrustAngling Trades Association and Get Hooked on Fishing. The board will be responsible for delivering the strategy as well as securing the additional funding needed to deliver on the strategy’s aims and objectives.

The strategy was researched and written by Adam Brown, Head of Research at Substance after widespread consultation with the angling community and using feedback from the National Angling Survey 2018 which engaged 35,000 anglers. The responses included the need to make better information available on where and how to fish and the need to emphasise the health, well-being and environmental benefits of participation in recreational fishing.

You can download the strategy here: Angling for Good Report

A summary report is available here: Angling for Good Summary

Survey Report – Coming Soon.

Aims and Objectives of the National Angling Strategy

The aims of the National Angling Strategy are to:

  1. Increase participation in angling to:
  2. Increase the numbers of people getting active outdoors through angling.
  3. Improve the health and well-being of those that take part.
  4. Help people and communities develop with skills, education, volunteering and facilities.
  5. Connect more people to nature through angling for their well-being and to improve the environment.
  6. Increase the economic impact of angling and in particular deliver economic benefits in rural and coastal communities and revenue to clubs, fisheries and businesses.


Its Objectives are:

  • Objective 1 – Develop awareness and knowledge of angling.

A marketing campaign, backed by research, with new information on how and where to fish.

  • Objective 2- Increase participation in angling

An increase in angling participation by 2024 and increases in females, young people and BAME communities taking part.

  • Objective 3 – Develop social benefits through angling

An increase in people getting physically active through angling, delivery of angling for health programmes; and an angling volunteer programme.

  • Objective 4 – Develop Sustainable Places to Fish

Involve anglers more in environmental improvement work and science, develop more local and accessible places for people to fish and develop more community waters.

  • Objective 5 – Increase Angling’s Economic Impact

Deliver a trade-backed market development plan, new funding for developing the angling sector and tackle shop and angling tourism support.

  • Objective 6 – Understand angling data and evidence

Develop an angling research programme to inform future actions, stakeholders and angling commerce interests, and to evaluate the strategy’s success.


The Salford Friendly Anglers Society will be discussing this report at its next club meeting – and seeing how we can align some our our activities to support this national strategy.


  1. Robert Docherty says

    Seen it all before I ran a club challenge hand in hand with the environment agency ; police, counces, schools, and many many groups who attended fishing courses and environmental days on our lodge at Queens mere in Salford. We put through our books in 12 years over 5000 children of all abilities some that have remained in angling. These initiatives must be channelled by an individual that is ready and willing to commit completely to the cause Come what may and in my opioion and ive seen many initiatives ; if run by agencys ; or large so called organised groups it will fail. Small units are far more able to survive and spread the word by engaging their own community on their own water with their own planning fund raising and organisations.I respect the groups who put their names to the plan but what input other than signing up to it is not nearly enough .

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